Monday, April 24, 2006

'The American wine diaries' - Heathrow

Well the epic USA trip has kicked off! Hi from the airport lounge in
Heathrow terminal 4 ... the first 11 hour flight to London is completed and
it is just about time to head for BA217 to Washington DC. I sat next to lady
on the BA flight who had been in SA for Cape Wine 2006 and had then followed
this with a week's holiday - she was bowled over by the show and by the
country in particular. She has already booked her 2nd trip and will be back
in SA in December. Well done WOSA!
This daily 'American Wine Diary' has a number of goals - first is to try to
help as many people as possible gain an understanding of the American market
with lots of insights, thoughts and anecdotes. The USA has been identified
as the market showing the most potential for South African wine and it is up
to the whole SA wine industry to make sure that we take our rightful place
alongside the other top wine producing countries. It can only happen with a
collective effort. At the same time, lets have some fun and see how we can
harness technology as a road warrior. We won't get over-concerned about
grammar and spelling as it will be regularly posted via Blackberry. (the
first hot tip for communicating on the road!) The USA is a long way from
South Africa - we need to harness the power of the internet to bring our two
diverse cultures together and bring South African wine to Americans who are
amongst the most adventurous and eager-to-learn wine drinkers in the world.
This diary has been commissioned by www.wine.co.za and is going to last for
about 3-4 weeks. It is intended to be interactive and we invite you to post
comments and generally get interactive. The diary will be posted
simlutaneously on the ROOTSTOCK BLOG www.rootstockforum.blogspot.com so log
on and check it out.
This diary is going to take in a huge and active itinerary commencing in
Washington DC and followed by brief stints in Arlington Virginia, Baltimore
Maryland (home of Robert Parker), Virgina, Delaware and then a short flip
over to Harrisburg (the state capital of Pennsylvania. At this stage I will
be joing the WOSA USA tour in New York which will then progress to Chicago,
San Francisco and then onwards to LA culminating in a grand tasting at the
famous (or is it infamous) Beverley Hills Hotel.
We will be doing some daily podcasting, I will be posting Video Blogs and
attempting to do some interviews and chats with people across the USA - so
watch this space. If there is something that you would like to hear about,
let me know. if you like it, let me know.
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