Monday, November 16, 2009
WOSA USA WINE MARKETING WORKSHOP
Matome Mbatha: Welcome 10:10 – 10:15
Matome Mbatha is Wines of South Africa Market Manager for Americas and Africa
Zelma Long: Successful American Brands 10:15 – 10:45
Zelma Long is one of Americas well known winemakers with an enviable international reputation. One of the first women to study oenology and viticulture at U.C. Davis; she began her winemaking career at Robert Mondavi winery, rapidly becoming the chief winemaker. Zelma will share her knowledge of the American consumer and what makes a successful brand.
Panel Discussion USA Marketing 10:45 – 11:30
Mike Ratcliffe - Warwick
Ken Forrester - Ken Forrester Wines
Charles Back - Fairview
Neill Ellis - Neil Ellis wines
& Zelma Long - Vilafonte:
Ken Forrester of Ken Forrester Wines, Charles Back of Fairview, Mike Ratcliffe of Warwick Estate, Neil Ellis of Neil Ellis Wines and Zelma Long of Vilafonté Wines will discuss and share their market experiences in the USA market. There will be ample time for questions.
Wine Tasting - Zelma Long: 11:45 – 12:30
Zelma will conduct wine tasting and discuss 8 wines selected from the USA and share her views on what the US consumers preferences are at different price points.