30 members of the wine marketing community in South Africa have srated the 'augmented reality' sms & Twitter wine tasting at Vilafonte.
First off, everyone is given a coupon - the coupon reads something like 'Text 333 to the following number 31497. Then the sms server at Mobilitrix immediately replies with a SMS coupon which reads
"This coupon entitles you to a Vilafonte interactive wine tasting. Please go to the Vilafonte tasting room for instructions. Your voucher number is: 5-AJQ'
Then, once the people have their coupon voucher they can move into the Vilafonte tasting area. On each botle there are a couple of codes which you can dial into your phone and SMS. For example - dial *120*33009*553# and you will be able to particpate in a 'TASTING SURVEY' or text the oter number and you can enter our competition.
All of the info that is sent by your customers is automatically collated and can be accessed through the Internet. This very powerful online tool provides an avenue for the savvy wine marketer to access the mobile phone of their most important asset - their customers.
Here are some more pictures of the wine tasting.