Blogging can be a very powerful marketing tool - when done right. Same goes for mobile tools, which are generally fairly inexpensive but can take a degree from MIT and a few episodes of Heroes to muster up enough geek in you to understand, let alone develop yourself. We've therefore invited Adriaan Pienaar from WooThemes and Chris Rolfe from Mobilitrix to join us for an afternoon of 'how-to' in the winelands for our second SecondBase workshop entitled: SecondBase - The digital media 'how-to guide' for the South African wine industry [Part 1] Adriaan runs an extremely successful blog theme company and is an expert on designing, jump-starting and making blogs work. He knows the psychology behind what readers enjoy and how to produce something people are really going to want to become fans of. Chris is an expert in mobile marketing and runs a company that sells innovative mobile marketing products. We've asked him to come along, show us what they do, how they work and how they can drive your sales. We've used them before ourselves - so we know they rock. As part of the SecondBase workshop, which as you know is less talk and more touchy-feely, we'll let you push and poke and play with all the toys so that you leave not only with the info, but the know-how too.This workshop has been designed specifically for the wine industry, so for the first time we'll be hosting it at Mike Ratcliffe's Vilafonté wine cellar in Stellenbosch.As part of the afternoon, we'll also be using the occasion to arm you with some of our brand-new equipment courtesy of Nokia and show you a few exciting and practical uses of some of the tools in one of our legendary 'urban adventures'.
Jon Cherry from Cherryflava also has a hunch as to how Steve Jobs would market his South African wine farm and will share those 'unusual' insights with you.If you're thinking of lifting your marketing game and need a practical guide to the best digital tools and trends right now - then this is your event.
Tickets are rarer than 5-stars in Platter, only 45 available.
Price: R950 per ticket
Date: Tuesday 8 September 2009
Time: 12:00 pm - 5:30 pm
Venue: vilafonté wine cellar, Stellenbosch map: www.vilafonte.com
To book your seat: E-mail Jon Cherry - firstname.lastname@example.org
Sent via my BlackBerry from Vodacom - let your email find you!
Interesting workshop. Can I ask you if some report will be published online on this blog? Thanks, Fabio
Vilafonté wine cellar,Zelma Long knows how to make wine--if you're unfamiliar with her she's been in the industry for a fair amount of time. It's a shame more people don't know her name, she's quietly consulted for many wineries--turning them from mundane to stellar thanks to her tutelage. Enough about her, however. Except she knows South Africa has an excellent climate for wine and has put her faith in it. This bottle (bordeaux style blend) is a prime example of how great South African wine can be. Complex, ripe with berry flavors and an excellent, balanced finished.It pairs well with Cuban cigars,the Best Cigars in the world.
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